Southern Oregon Personal Care Services: An In-Depth Market and Business Performance Analysis

Section 1: Executive Summary

This report delivers a comprehensive analysis of the barber shop and beauty salon industry (NAICS 8121) across Southern Oregon’s four major counties: Douglas, Josephine, Jackson, and Klamath. The findings reveal an industry defined by significant economic disparities between counties, a bifurcated labor market for practitioners, and an urgent mandate for digital proficiency.

The economic landscape for personal care services is not uniform. Douglas County presents a stagnant, mature market, while Josephine County’s broader economy is shrinking, though its “Other Services” sector shows unique resilience. Jackson County, the region’s economic hub, paradoxically shows a decline in this job sector, suggesting intense competition and market saturation. Klamath County is defined by economic hardship, creating a bifurcated market that supports both high-end luxury destinations and community-focused, value-oriented shops.

For professionals, the job experience diverges into two distinct paths: the lower-wage, hourly employee (often at chain establishments) and the high-earning independent contractor or booth renter, who functions as a small business owner.

Crucially, this analysis demonstrates that business success is no longer separable from digital performance. The value of a top-three Google search ranking versus a position at the bottom of the first page (or worse, the second page) is not a small, incremental advantage but an exponential one, directly translating into a 12-fold to 38-fold difference in search-driven revenue.

Utilizing a proprietary framework that weights online presence, consumer reputation, and brand experience, this report ranks the top-performing businesses in each county. The leaders—such as Gervais Day Spa & Salon in Jackson, Rogue Barbers in Josephine, Fresh Cut Barbershop in Klamath, and The Hair Affair in Douglas—excel not only in service quality but in projecting a coherent brand, managing their online reputation, and converting digital visibility into customer appointments.

Section 2: The Digital Imperative: Quantifying the Value of Online Visibility

In the modern service economy, “findability” is a direct proxy for profitability. For local-search-driven businesses like barber shops and beauty salons, a business’s position on a Google Search Engine Results Page (SERP) is one of the most significant determinants of revenue. The value difference between ranking tiers is not linear; it is exponential.

Analysis of 2024 and 2025 Click-Through Rate (CTR) data reveals a stark “primacy bias,” where the vast majority of all search traffic is captured by the first few results. The average CTR for the number one organic search position is 39.8%. 1 This rate is more than double that of the second position, which receives 18.7% of clicks, and nearly four times that of the third position (10.2%). 1

While the top three results compete for the majority of clicks, businesses at the bottom of the first page (positions 8-10) are fighting for scraps. These positions receive an average CTR of only 1.6% to 2.1%. 2 The drop-off is severe, but it pales in comparison to the digital cliff that is the second page. Data indicates that a mere 0.78% of Google searchers ever click on a link on the second page. 3 For businesses ranking on page two, they are, for all practical purposes, invisible to new customers. 4

The Revenue Value Model

To quantify this value, we can construct a conservative model based on a single, high-intent keyword (e.g., “Medford hair salon”) with a hypothetical 5,000 searches per month. This model translates CTRs into estimated monthly revenue from new clients.

The model is based on the following:

• Tier 1 (Positions 1-3): Average CTR of $\approx 22.9%$
• Tier 2 (Positions 8-10): Average CTR of $\approx 1.9%$
• Tier 3 (Page 2): Average CTR of $0.78%$
• Conversion: A 10% conversion rate from “visitor” to “new client.” This is a conservative figure, as 78% of local mobile searches are reported to result in an offline sale. 6
• Client Value: An average first-visit transaction value of $60.

The resulting revenue differential is detailed in Table 2.1.

Table 2.1: Google SERP Position vs. Estimated Monthly Revenue

Search Position Tier	Average CTR	Clicks per 5,000 Searches	Est. New Clients (10% Conversion)	Est. Monthly Revenue (at $60/client)
Tier 1 (Pos 1-3)	22.9%	1,145	114	$6,840
Tier 2 (Pos 8-10)	1.9%	95	9	$540
Tier 3 (Page 2)	0.78%	39	3	$180

The analysis is clear: a salon or barber shop in the top-three search positions can expect to generate over 12 times more revenue from search than a competitor at the bottom of the first page, and 38 times more revenue than a business relegated to the second page.

This digital dominance creates a virtuous cycle. Businesses that invest in their online presence see a significant return; studies show 40% of local search optimization campaigns achieve a 500% or greater return on investment. 7 Furthermore, this strong online reputation—a key component of search ranking—creates pricing power, as consumers are willing to pay up to 22% more for services from a local business with a good online reputation. 7

Section 3: Proprietary Ranking Framework: Methodology for Business Performance

To provide a clear, transparent, and data-driven ranking of the businesses in Southern Oregon, this report utilizes a proprietary framework. This methodology moves beyond simple review scores to create a holistic assessment of a business’s performance and its effectiveness in the modern digital marketplace.

The framework is built on best practices in local search optimization, digital marketing, and brand analysis. 9 Each business is evaluated against three core pillars, which are weighted to reflect their relative impact on consumer choice and business success.

Pillar 1: Online Presence & Findability (40% Weighting)

This pillar measures the ease and likelihood of a potential customer finding the business. It answers the question: “Does this business exist in the digital spaces where customers are looking?”

• Google Business Profile (GMB) Signals: Analysis of the GMB profile’s completeness. Higher-ranking businesses have active profiles with photos, accurate hours, and a high volume of engagement signals, such as “clicks to call,” “website clicks,” and “direction requests”. 12
• Local Pack Ranking: The consistency with which a business appears in the “Local 3-Pack” on Google Maps for high-intent, location-specific keywords.
• Citation & NAP Consistency: The volume and quality of directory citations (mentions of the business on platforms like Yelp, Booksy, etc.). Crucially, this includes the consistency of the business’s Name, Address, and Phone number (NAP) across all platforms, which is a key signal of legitimacy to search engines. 13

Pillar 2: Reputation & Social Proof (35% Weighting)

This pillar measures what customers think of the business after they have found it. It answers the question: “Is this business trusted, and does it have a loyal following?”

• Review Volume & Velocity: The total number of reviews across all major platforms. This metric places special emphasis on “review velocity,” or the recency of reviews, as recent feedback is a stronger indicator of current quality than high-volume, older reviews. 10
• Average Rating: The aggregate quantitative score (e.g., 4.5 out of 5 stars) across Google, Yelp, and other relevant booking platforms.
• Review Response: Management’s engagement with reviews. A high-performing business actively and professionally responds to both positive and negative feedback, demonstrating customer-centricity.

Pillar 3: Brand & Digital Experience (25% Weighting)

This pillar measures the quality and coherence of the business’s self-presentation. It answers the question: “Does this business provide a compelling reason to choose it over a competitor?”

• Website & Conversion Quality: Analysis of the business’s website (if present) for mobile optimization, page speed, clear navigation, and effective calls-to-action (CTAs) like “Book Now” or “View Services”. 11
• Brand Coherence: The strength and consistency of the brand’s identity. 15 This includes a professional logo, a consistent aesthetic, and a clear mission or “vibe”—for example, “luxury day spa,” “old-school gentlemen’s barber,” or “modern, high-trend studio.”
• Social Media Engagement: The quality of the business’s social media presence (e.g., Instagram, Facebook). This does not reward a “dead” profile but rather an active feed that showcases recent work, highlights stylists, and builds a community. 16

Section 4: Southern Oregon Regional Analysis: Economy & Workforce

The market for personal care services (NAICS 8121) in Southern Oregon is shaped by the distinct economic conditions of each county and a diverging set of career experiences for its workforce. 17

Part 4.1: The Four-County Economic Landscape

The “Other Services” sector, which includes barber shops and beauty salons, operates in vastly different environments across the region. 19

• Douglas County (Roseburg): The economy is best described as stagnant. Total employment was effectively unchanged year-over-year as of March 2025. 20 The county’s seasonally adjusted unemployment rate of 5.7% (March 2025) is significantly higher than Oregon’s 4.6% rate. 21 The “Other Services” sector is small, accounting for approximately 1,250 jobs, but it was one of the few sectors to post a minor gain (+30 jobs). 21 This indicates a mature, saturated market where new clientele is scarce, and businesses compete for a fixed pie, relying on established loyalty and strong branding.
• Josephine County (Grants Pass): The county’s overall economy is contracting, posting a significant year-over-year loss of 640 jobs (-2.3%) as of April 2025. 23 The “Other Services” sector is small, with approximately 1,000 jobs, and represents only 3.7% of total payroll employment. 24 In this shrinking economy, the “Other Services” sector demonstrated remarkable resilience, being one of the only sectors to add jobs (+20) while major sectors like retail declined. 23 This suggests that personal care services in this county are viewed by consumers as a non-discretionary, essential service.
• Jackson County (Medford/Ashland): As the region’s economic hub, Jackson County’s data presents a contradiction. Despite its larger population and commercial base, the “Other Services” sector recently posted a job loss of 90 positions. 26 This decline, which runs counter to the stability seen in more rural counties, suggests a different market dynamic: oversaturation. The high density of salons and barbershops in Medford and Ashland has created a hyper-competitive environment, and the market may be in a post-pandemic correction phase, weeding out businesses with weaker brand identities and poorer digital footprints.
• Klamath County (Klamath Falls): This county faces the most significant economic headwinds, with a high seasonally adjusted unemployment rate of 6.5% (May 2024).27 Regional economic reports are dominated by public health challenges, housing insecurity, and high poverty rates.28 This results in extremely low discretionary income for a large segment of the population. The personal care market here is, therefore, bifurcated: it can only support a small number of high-end, luxury salons catering to an affluent minority, while the majority of the market is
  dominated by businesses that compete on value and strong community ties.

Part 4.2: The Practitioner’s Experience: Job Market & Wages

The “job experience” for barbers and cosmetologists in Southern Oregon is not a monolith. The data reveals two parallel, and often disconnected, career paths.

On one path, official Bureau of Labor Statistics (BLS) data presents a low-wage picture. The 2024 median pay for barbers, hairstylists, and cosmetologists is reported at $35,420 per year. 31 Other data for Southern Oregon is even lower, with nail technicians earning a mean annual salary of just $24,010. 32 This data generally reflects the reality for “employees,” particularly those working part-time or for large, value-based chains where pay is structured on an hourly or low-commission basis.

On the second path, a different reality exists for “independent contractors” and successful booth renters. These individuals function as small business owners, managing their own clients, marketing, and finances. Anecdotal data from a Portland barber shows a high-performing practitioner can earn $500 or more per day before chair rent and taxes, projecting to a six-figure income. 33 Salary aggregators focused on the Medford market reflect this higher potential, showing an average barber salary of $54,156 34 , far exceeding the BLS median.

This disparity is partly explained by data collection methods, as BLS wage surveys often do not include pay for self-employed workers. 31 The career path, therefore, presents a low floor but a high ceiling. While statewide projections show a challenging environment for some service sectors 35 , the high-skill, high-reputation personal care professional who can build a personal brand and a loyal clientele remains in a strong position.

Section 5: Douglas County: Market Analysis & Top Businesses

Economic Outlook & Market Summary

The Douglas County personal care market is defined by economic stagnation and high unemployment (5.7% as of March 2025). 20 The “Other Services” sector, which includes salons, is very small. 22 This environment creates a mature, highly competitive market where brand loyalty and community reputation are paramount. Businesses that have been established for years and have strong word-of-mouth (e.g., The Hair Garage, Hair 4 You) have a significant advantage over new entrants.

Top 10 Barber Shops: Douglas County

1. Roseburg’s Classic Cuts
2. Frasiers Barbershop
3. The Hair Garage
4. The Hub Barber Shop
5. Gary’s Barber Shop
6. Sport Clips Haircuts of Roseburg
7. Great Clips
8. MasterCuts
9. Winston Hair Design (Men’s Cuts)
10. The Barbers

In-Depth Analysis: The Top 5 Barber Shops

1. Roseburg’s Classic Cuts

Roseburg’s Classic Cuts has successfully blended traditional barbering with modern convenience. Their branding is built around the “classic” experience, offering services like hot towel shaves and straight-razor shaves.36 They are praised for fostering lasting relationships, positioning themselves as a community hub rather than just a place for a haircut.37

Their online presence is highly effective. They utilize a simple, direct-to-consumer Square booking site, which is mobile-friendly and removes friction from the scheduling process. 36 This combination of authentic, old-school service with an accessible online presence places them at the top of the county’s market.

• Address: 250 NE Garden Valley Blvd, Roseburg, OR 97470 38
• Phone: (541) 673-1876 36
• Website/Booking: ( https://square.site/book/2CY6JRDGV0CHK/roseburg-s-classic-cuts-roseburg-or ) 36

2. Frasiers Barbershop

Frasiers Barbershop thrives by catering to a specific, and often overlooked, segment of the market: the value-conscious traditionalist. In a county with high unemployment, their pricing strategy is a significant competitive advantage. They list a “Regular Haircut” at $14 and offer a “Discount Haircut” for $12, explicitly for veterans, first responders, seniors, and children.39

This focus on value and community service (e.g., first responders) builds immense loyalty. They differentiate themselves by being “walk in only” 40 , which appeals directly to a customer base that dislikes the appointment-based model of modern salons. 40 While they have a Square site, their brand is clearly built on walk-in convenience and affordability. 39

• Address: 655 SE Jackson St, Roseburg, OR 97470 39
• Phone: (541) 637-0649 39
• Website/Booking: ( https://square.site/book/GZBW4DXFY3F6N/frasier-s-barbershop-roseburg-or ) 39

3. The Hair Garage

The Hair Garage’s ranking is built on a foundation of powerful, historical social proof. They were “Voted 1st place in Douglas County for Best Barbershop and Salon” for five consecutive years (2014-2018).41 This track record creates a lasting reputation that is difficult for competitors to overcome.

Their branding is unique and highly coherent. They have a “garage-like design” and play “classic rock and roll music,” creating a strong, nostalgic identity that appeals to a specific demographic. 41 They serve as a hybrid model, offering “straight razor hot shaves…for men” as well as “Color, highlights…for women”. 41

• Address: (Not publicly listed in available data)
• Phone: (Not publicly listed in available data)
• Website/Booking: http://ruraltourist.com/ (Via directory) 41

4. The Hub Barber Shop

The Hub is representative of the modern, appointment-based barber shop. Community discussion highlights that they are “appointment only”.40 While this model may not appeal to the walk-in crowd, it guarantees time with a specific, preferred barber, which is a value proposition in itself.

Their strength comes from individual “barber-as-a-brand” social proof. A local review states that “Gabe is awesome” 40 , indicating that clients are loyal to specific practitioners within the shop. This model is effective for client retention and ensures a consistent quality of service for those who plan ahead.

• Address: (Not publicly listed in available data)
• Phone: (Not publicly listed in available data)
• Website/Booking: (Not publicly listed in available data)

5. Gary’s Barber Shop

Gary’s Barber Shop, like Frasiers, serves the traditional walk-in market. It is known as a “walk ins only” establishment.40 This focus on a specific service model (no appointments) makes it a reliable, old-school option for customers who prioritize speed and convenience over pre-planning. While its online presence is minimal, its real-world presence on Stephens Street makes it a known quantity.

• Address: (On Stephens St., per 40 )
• Phone: (Not publicly listed in available data)
• Website/Booking: (Not publicly listed in available data)

Top 10 Beauty Salons: Douglas County

1. The Hair Affair
2. Spoiled Rotten Hair Salon By Donna
3. The Edge Hair Design
4. Hair 4 You
5. Hair Indigo
6. Hair By Terry
7. Winston Hair Design
8. Takin’ Care of Beauty
9. Heavenly Hair And Nails
10. GirlGoneCosmo

In-Depth Analysis: The Top 5 Beauty Salons

1. The Hair Affair

The Hair Affair ranks number one due to its strong, modern brand identity and excellent digital presence. Their tagline, “We Cut Hair, Not Corners,” communicates a commitment to quality.42 They offer a comprehensive and modern service list, including high-demand, high-value services like “Lash Extensions, Lifts, Brow Lamination & Tinting”.42

Their website is a model of effective local marketing. It is clean, professional, and features clear calls-to-action (“Schedule An Appoinment,” “MESSAGE US”). 42 Most importantly, it has an integrated and active Instagram feed, which provides immediate, fresh social proof of their work and connects with a younger demographic. 42

• Address: 610 W Luellen Dr, Roseburg, OR 97471 42
• Phone: (541) 673-8846 42
• Website/Booking: https://the-hair-affair.com/ 42

2. Spoiled Rotten Hair Salon By Donna

Spoiled Rotten is a dominant market player due to its sheer breadth of services. It functions as an “all-in-one” destination, offering not only hair services but also a full nail bar (Gel, Acrylic, Shellac), esthetics, and tanning.43 This model is a powerful competitive advantage, as they can capture client spending from multiple categories.

Their branding, which positions the salon as an “escape from the stress and pressure of the outside world,” is highly effective. 43 Furthermore, their website demonstrates a high level of transparency by including a full “Pricelist,” which builds trust and helps potential clients self-qualify. 43

• Address: 1350 NE Stephens St #40, Roseburg, OR 97470 43
• Phone: (541) 733-6243 43
• Website/Booking: https://spoiledrottenhairsalon.com/ 43

3. The Edge Hair Design

This salon positions itself as the “Luxury” option in the Roseburg market.44 Their branding is not built on breadth, but on depth and expertise. Their key differentiator is the claim of “over 60 years of combined experience” on their stylist team.44

They specialize in high-value, technical services, including “luxury extensions” and “BLONDING & HAIR COLOR”. 44 This focus on specialization attracts a high-end clientele willing to pay a premium for expert-level results, setting them apart from generalist salons. Their website is elegant and visually focused, reinforcing their luxury brand.

• Address: (Not publicly listed in available data)
• Phone: (Not publicly listed in available data)
• Website/Booking: https://www.theedgehairdesign.net/ 44

4. Hair 4 You

Hair 4 You’s primary asset is its longevity and reputation. Having been in business for “over 20 years,” it holds a powerful, established position in the community.45 Their branding reflects this, focusing on being a “family-friendly” establishment that accommodates men, women, and children.45

They have also adapted to modern trends by offering specialized services such as “True Keratin Protein treatments” and “Genuine Gel Nails”. 45 Their positioning as a “wedding head-quarters” also captures a reliable, high-value segment of the market. 45

• Address: 919 Highland Street, Roseburg OR 97470 45
• Phone: (Not publicly listed in available data)
• Website/Booking: http://hair4you.net/ 45

5. Hair Indigo

Hair Indigo’s high ranking is driven by exceptional social proof. The salon maintains a 5.0-star rating across 32 reviews on Booksy.46 This level of consistent, perfect feedback is a powerful indicator of high customer satisfaction and service quality. Their presence on a modern booking platform like Booksy also demonstrates digital savvy and makes them easily accessible to a clientele that

prefers online scheduling.

• Address: 1284 NW Highland St, Roseburg, 97470 46
• Phone: (Not publicly listed in available data)
• Website/Booking: (Via Booksy.com) 46

Section 6: Josephine County: Market Analysis & Top Businesses

Economic Outlook & Market Summary

Josephine County’s economy is in a state of contraction, having lost 640 jobs year-over-year as of April 2025. 23 However, in this challenging environment, the “Other Services” sector, which includes personal care, was one of the only sectors to add jobs. 23 This suggests consumers in Grants Pass treat salon and barber services as a resilient necessity. The market is defined by a “flight to quality,” where businesses with strong, trustworthy brands (e.g., Rogue Barbers, G2 Hair) capture the market.

Top 10 Barber Shops: Josephine County

1. Rogue Barbers
2. Grants Pass Barber Shop
3. Foley Fades
4. Skyler’s Classics Barbershop
5. Great Clips
6. Sport Clips Haircuts of Grants Pass
7. The Barbers
8. Cam (at Grants Pass Barber Shop)
9. Chance Holbrook (at Grants Pass Barber Shop)
10. Robert’s Barber Shop

In-Depth Analysis: The Top 5 Barber Shops

1. Rogue Barbers

Rogue Barbers is the clear market leader in Josephine County, exemplifying A+ branding. Their identity as “A Gentlemen’s Barbershop - Father and Son” evokes tradition, family legacy, and trust.47 This is reinforced by their claim of being an “award winning international classic barber shop,” which positions them as a premium, world-class destination.47

Their digital presence is best-in-class. The website is a complete branding tool, featuring a “Virtual Tour,” “Gallery,” and an e-commerce “SHOP”. 47 This robust digital ecosystem, combined with a powerful, traditional brand identity, makes them the undisputed premium leader.

• Address: 740 Northwest 6th Street, Grants Pass, OR 97526 47
• Phone: (541) 476-1275 47
• Website/Booking: https://www.roguebarbers.com/ 47

2. Grants Pass Barber Shop

Grants Pass Barber Shop is a model of the modern, digitally-savvy barbershop. Their branding is sharp and aspirational (“Crafting Confidence, One Cut at a Time”).48 Their website is highly professional, featuring a “Portfolio” and “Team” section, which builds transparency and introduces clients to the barbers before they even book.48

Their key strength is their active and engaging social media presence. They use their profiles to announce community events (like their 5-year anniversary party) and showcase their work, building a strong community connection. 48 They have successfully blended a classic trade with modern marketing.

• Address: 232 NW 6th St A, Grants Pass, OR 97526 48
• Phone: (541) 787-7100 48
• Website/Booking: https://www.grantspassbarbershop.com/ 48

3. Foley Fades

Foley Fades demonstrates a powerful, modern branding strategy: specialization. The name itself, “Foley Fades,” immediately communicates a high level of expertise in a specific, high-demand style.49 This specialist positioning is highly effective, as it attracts clients seeking the best execution of a particular cut (fades), rather than a generalist.

Their online presence is lean but highly functional. They use a simple Square booking site that is mobile-first and optimized for conversion. 49 They do not need a complex website; their brand name does the marketing for them.

• Address: 116 Southwest I Street, Grants Pass, OR 97526 49
• Phone: (541) 295-8199 49
• Website/Booking: https://foleyfades.square.site/ 49

4. Skyler’s Classics Barbershop

Skyler’s Classics competes on a powerful combination of value and tradition. They brand as a “new school barbershop offering classic cuts and hot towel shaves,” blending modern ownership with traditional services.50

In a county with a contracting economy, their pricing is a major differentiator. With “Classic haircuts” starting at $15 and “Beard And Shaves” also at $15 50 , they are a top value-oriented choice in the county. This makes them highly competitive for customers who want a quality, classic experience without a premium price tag.

• Address: 323 SW H Street, Grants Pass, OR 97526 50
• Phone: (541) 474-1004 50
• Website/Booking: https://www.skylersclassics.com/ 50

5. Cam (at Grants Pass Barber Shop)

This ranking highlights the power of the “barber-as-a-brand.” Within the high-performing Grants Pass Barber Shop, individual barbers build their own reputations. Community discussion on Reddit specifically identifies “Cam” as a “solid dude” and their “favorite” barber in town.51 This type of individual social proof is incredibly powerful, driving business directly to that barber and, by extension, to the shop itself. This demonstrates that a shop’s greatest asset is often the individual reputations of its staff.

• Address: (Located at Grants Pass Barber Shop) 232 NW 6th St A, Grants Pass, OR 97526 48
• Phone: (541) 787-7100 (Grants Pass Barber Shop) 48
• Website/Booking: https://www.grantspassbarbershop.com/ 48

Top 10 Beauty Salons: Josephine County

1. G2 Hair Studio
2. Spero Salon
3. Env Salon
4. Gillaspie Hair Design (Sister salon of G2)
5. Great Clips
6. L & L Salon
7. All Generations Beauty Salon
8. Celia’s Hair Studio
9. Esmerelda’s Beauty Salon
10. Leonor Carrasco Beauty Salon

In-Depth Analysis: The Top 5 Beauty Salons

1. G2 Hair Studio

G2 Hair Studio, though new, enters the market at the number one position by inheriting one of the most powerful brands in Southern Oregon. It is owned and operated by the same team behind Gillaspie Hair Design, which was voted “Best Salon” 5 years in a row.52 This “brand halo” provides instant, unassailable credibility.

The studio is built for scale and quality, with a “dynamic team of 21 hair stylists / Barbers”. 52 Their brand is built on “creativity, professionalism and integrity,” and they emphasize “hair education every quarter,” positioning themselves as a center of technical excellence. 52

• Address: 611 se 6th st, Grants Pass, OR 97526 52
• Phone: (541) 916-8188 52
• Website/Booking: https://www.g2hair.com/ 52

2. Spero Salon

Spero Salon is a premier example of modern, aspirational branding. They position themselves as a “Luxury hair and nail lounge”.53 Their brand identity is mission-driven and emotional, built around the concept of “hope” (“We see…hope in any circumstance”).53

This premium branding is supported by a high-end, modern website and a service menu focused on high-value, specialized services. Their “mini custom color” starts at $200+ 53 , clearly positioning them in the luxury tier of the market and attracting a clientele that values a customized, high-touch experience.

• Address: 215 NE A St, Grants Pass, OR 97526 53
• Phone: (541) 425-6305 53
• Website/Booking: https://www.sperosalon.com/ 53

3. Env Salon

Env Salon competes by being the “all-in-one” luxury destination. They brand as a “Luxury, Full-service salon” and boldly claim to be the “Rogue Valley’s Best Hair Salon”.54

Their primary competitive advantage is their exhaustive service menu. They offer cuts, color, nails, facials, spray tans, waxing, and eyelash extensions. 54 This breadth makes them a convenient “one-stop-shop” for high-end clients who want to bundle multiple services in one location, a powerful differentiator from specialized boutiques.

• Address: (Not publicly listed in available data)
• Phone: (Not publicly listed in available data)
• Website/Booking: https://www.envsalongrantspass.com/ 54

4. Gillaspie Hair Design

While its sister salon, G2, takes the top spot with a new facility, the original Gillaspie Hair Design remains a market powerhouse. Its reputation as “Best Salon” for 5 consecutive years 52 provides an unmatched level of trust and social proof. It is one of the “most successful and innovative businesses in Southern Oregon”.52 As the flagship brand, it continues to be a top-tier destination for clients who value proven, award-winning quality.

• Address: (Not publicly listed in available data)
• Phone: (Not publicly listed in available data)
• Website/Booking: (N/A, associated with G2Hair.com) 52

5. Great Clips

As a national chain, Great Clips competes on a different axis: predictability, value, and systemization. Their strength is not a unique brand, but a reliable one. They utilize technology like “Online Check-In” and “Clip Notes” (which saves haircut details) 55 to create a convenient, low-friction experience. In a price-sensitive market, their affordable, no-appointment-needed model captures a significant share of the market.

• Address: 211 NE Terry Ln, Grants Pass, OR 55
• Phone: (Not publicly listed in available data)
• Website/Booking: https://salons.greatclips.com/us/or/grants-pass/211-ne-terry-ln/ 55

Section 7: Jackson County: Market Analysis & Top Businesses

Economic Outlook & Market Summary

Jackson County is the region’s economic engine, but its personal care market is the most competitive and saturated. The “Other Services” sector here is the only one in the region to see a recent job decline (-90 jobs). 26 This suggests a hyper-competitive landscape where businesses are in a zero-sum game for clientele. In this market, the factors outlined in Section 2—digital visibility, brand differentiation, and online reputation—are not just beneficial; they are essential for survival and growth.

Top 20 Barber Shops: Jackson County

1. The Gentlemen’s Den
2. Modern Man Barbershop
3. Steven the Barber (Agency BarberShop)
4. The Goodtime Barbershop
5. Prestige Barbershop (Medford & Ashland)
6. American Made Barber & Shave
7. Old School Barber Shop & Salon
8. SEBASTIÁN barber
9. Garcias’barber
10. Barbering By Jason
11. Sofia Barber
12. Great Clips
13. Sport Clips Haircuts of Medford
14. The Barbers
15. Hair by sally
16. Lavish Beauty Bar (Barbering)
17. Angelica’s Hairsalon (Barbering)
18. Dark Horse Barber Studio (via Prestige 57 )
19. Agency Barber Shop (Host)
20. Guapo’s (via Modern Man 58 )

In-Depth Analysis: The Top 5 Barber Shops

1. The Gentlemen’s Den

The Gentlemen’s Den combines a strong brand, deep community roots, and powerful social proof. Their brand promise to “deliver class, integrity and instill confidence” in an “upscale… environment” 59 is clear and compelling.

This promise is backed by a long history (operating in some form since 1983) and the significant social proof of winning “Best of Best Barbershop for Southern Oregon in 2017”. 59 This combination of a five-star status and a 40-year legacy creates a powerful, trustworthy brand that is a leader in the Medford market.

• Address: (Not publicly listed in available data)
• Phone: (Not publicly listed in available data)
• Website/Booking: https://www.thegentlemensdenusa.com/ 59

2. Modern Man Barbershop

Modern Man Barbershop, featuring Master Barber Dylan Daniel, has achieved a perfect “5 star Google rating”.58 Their branding is built entirely on the customer experience. They have created a “lounge” atmosphere where clients can “Kick back and watch the latest NFL… game” and are offered “craft beers, hard seltzers”.58

This “experience-first” model is a powerful differentiator that builds loyalty beyond the haircut itself. Clients are not just buying a service; they are buying 30-60 minutes of relaxation. Their clean, simple online booking site 60 makes this experience easily accessible.

• Address: 1 W 6th St, Suite 100, Medford, OR 97504 60
• Phone: Text (541) 782-8799 60
• Website/Booking: https://modernmanbarbers.com/ 58

3. Steven the Barber (Agency BarberShop)

This is a prime example of the “barber as a brand.” Steven Sharpe has built a powerful personal brand as “Medford, Oregon Top Quality Barber”.61 His entire marketing effort is focused on himself as the expert, emphasizing his “attention to detail”.61

His website is a master-class in personal branding, functioning as a digital portfolio. It features extensive galleries of his work, including “The Before & After Club”. 61 This is a highly effective strategy for attracting clients who are looking for a specific, high-quality aesthetic and are willing to book an appointment with a proven expert.

• Address: 610 Crater Lake Ave, Medford, OR 97504 61
• Phone: (By Appointment only)
• Website/Booking: https://medfordoregonbarber.com/ 61

4. The Goodtime Barbershop

Located in the “heart of downtown Medford” 63, The Goodtime Barbershop’s brand is built on expertise and simplicity. Their core message is “Our barbers know men’s hair, and they know style”.63

They have a clear, “appointment only” operational model for most of the week, which communicates a professional, structured environment. 63 By focusing on their downtown location and the straightforward expertise of their barbers, they appeal to the busy professional who values a reliable, high-quality cut.

• Address: 100 E. 6th street, Medford, OR 97501 63
• Phone: (541) 261-5747 63
• Website/Booking: https://www.thegoodtimebarbershop.com/ 63

5. Prestige Barbershop (Medford & Ashland)

Prestige Barbershop operates in both of Jackson County’s key markets, Medford and Ashland.57 The Medford location (at the Village at Medford Center) brands itself around “craft,” treating “every haircut as a work of art”.57 This location also cleverly cross-promotes its barbers, noting their experience in other Southern Oregon markets.57 The Ashland location is promoted by the Chamber of Commerce as “catering to all ages, genders and orientations,” a more inclusive and modern brand position.64

• Address (Medford): (Village at Medford Center) 57
• Address (Ashland): (Not publicly listed in available data) 64
• Phone: (Not publicly listed in available data)
• Website/Booking: https://prestigeoregon.com/village-at-medford-center-barbershop/ 57

Top 20 Beauty Salons: Jackson County

1. Gervais Day Spa & Salon
2. B’Inspired Studio
3. Scissorhead Salon & Boutique
4. Blue Giraffe Day Spa Salon
5. Salon Muse
6. The J Rosé
7. Lotus Hair, Body, and Soul
8. Sarahndipity Hair Salon
9. Abbinito
10. Be Cherished LLC
11. Plaza Salon & Spa
12. Loose ends salon
13. The Main
14. Studio 21
15. Onyx & Ivory
16. Escape Tanning
17. Bend Dermatology Clinic & DermaSpa
18. ShineOn Hair Salon
19. Great Clips
20. Ulta Beauty Salon

In-Depth Analysis: The Top 5 Beauty Salons

1. Gervais Day Spa & Salon

Gervais is the dominant, full-service market leader in Jackson County. Their branding as a “Medford Oregon Aveda Salon” 65 aligns them with a powerful, mission-driven national brand. They offer the most comprehensive service menu in the region, functioning as a true “Day Spa” with a full salon, massage, facials, nails, and more.65

Their website is a powerful conversion funnel, with clear paths to “Book an appointment,” “Buy a giftcard,” and “Meet the Team”. 65 This dominance is confirmed by local social proof, with community members on Reddit stating, “Lisa Hubbard owner of Gervais Salon… is the best!!!!”. 66

• Address: 111 North Central Avenue, Medford, OR 97501 65
• Phone: (541) 779-7100 65
• Website/Booking: https://gervaisdayspa.com/ 65

2. B’Inspired Studio (Ashland)

B’Inspired Studio, branded as “Ashland’s Best Beauty Salon” 67, is a top-tier “expert” destination. Its competitive advantage is its ownership: a partnership between a 30-year veteran “Master Stylist” (Troy Brown), who is also a “JPMS National Educator,” and a “Clinical Esthetician” (Heather McKinley-Brown).68

This combined, high-level, “best-in-class” expertise in both hair and skin is a rare and powerful value proposition. This quality is backed by a BBB Rating of A+ 69 , making them a trusted, high-end choice in the Ashland market.

• Address: 250 Oak St Ste 4, Ashland, OR 97520 68
• Phone: (541) 488-4431 68
• Website/Booking: https://www.binspiredstudio.com/ 67

3. Scissorhead Salon & Boutique

Scissorhead is a prime example of a successful specialist brand. They have strategically positioned themselves as “Medford Oregon’s go to place for Invisible bead extensions (IBE)“.70 By “owning” this high-value, niche service, they attract clients from across the county who are specifically seeking that service. Their branding as a “Boutique” further suggests a curated, fashionable, and high-end experience, setting them apart from generalist “salons.”

• Address: (Not publicly listed in available data)
• Phone: (Not publicly listed in available data)
• Website/Booking: https://www.scissorheadsalon.com/ 70

4. Blue Giraffe Day Spa Salon (Ashland)

Similar to Gervais, Blue Giraffe competes on scale and breadth, branding as “Southern Oregon’s premiere day spa & Salon”.64 They are a “destination” spa, offering a massive menu that includes “massage, facials, waxing, body treatments, hair cuts and color, manicures, pedicures, tanning, cosmetics, and more”.64 This “all-in-one” model is a powerful draw in the tourist-heavy Ashland market.

• Address: (Not publicly listed in available data)
• Phone: (Not publicly listed in available data)
• Website/Booking: (Via Ashland Chamber of Commerce directory) 64

5. Salon Muse

Salon Muse’s strength lies in its clear, effective, and positive branding: “Good Hair. Good People.”.72 This simple, community-focused message is highly appealing. They create a “fresh and bright” atmosphere and differentiate their product line by carrying “Verb” products.72 This strong, positive, and simple brand identity is highly effective in a crowded market.

• Address: (Not publicly listed in available data)
• Phone: (Not publicly listed in available data)
• Website/Booking: (Via directory) 72

Section 8: Klamath County: Market Analysis & Top Businesses

Economic Outlook & Market Summary

Klamath County’s personal care market is a story of two extremes, driven by high unemployment (6.5%) and significant poverty. 27 This has created a bifurcated market. On one end are luxury, full-service destinations like Avalon Salon, which cater to a smaller, affluent clientele. On the other, and representing the majority of the market, are value-oriented, community-focused shops like Mark the Barber and Fresh Cut Barbershop, which thrive by building deep local loyalty.

Top 10 Barber Shops: Klamath County

1. Fresh Cut Barbershop
2. Mark the Barber
3. Sammy’s Parlor
4. MonClipz Barbershop
5. Faded Rey’s Barbershop
6. Barber Wes
7. MadamBarber
8. Great Clips
9. Sport Clips Haircuts of Klamath Falls
10. Inkville Tattoo Parlor (co-located with Fresh Cut)

In-Depth Analysis: The Top 5 Barber Shops

1. Fresh Cut Barbershop

Fresh Cut is the unequivocal number one in Klamath County, demonstrating a perfect blend of market-specific branding and unparalleled community engagement. Their branding as “Klamath Falls’ leading bilingual barbershop” 73 is a brilliant strategic move, immediately doubling their potential customer base in a diverse community.

Their social proof is not just from reviews; it is from action. The shop actively gives back by organizing events to provide free haircuts to migrant summer school students . 74 This generates immense goodwill, media coverage, and unassailable brand loyalty. They combine this community focus with competitive pricing ($30 for a cut 75 ) and a strong digital presence.

• Address: 2241 South 6th Street, Klamath Falls, OR 97601 74
• Phone: (541) 539-5859 73
• Website/Booking: https://www.freshcutbarberco.com/ 73

2. Mark the Barber

Mark the Barber has perfected its brand for the Klamath County value-conscious market. They are “renowned for its warm and welcoming atmosphere” but are explicitly “nothing fancy, just basic men’s haircuts”.76 This no-frills, high-community, anti-luxury approach is a winning strategy in this specific economy.

The business is a “local favorite” where “families… adore the friendly environment”. 76 In a market with low discretionary income, this focus on community and reliable, basic services over expensive add-ons is a key driver of its success.

• Address: 4709 S 6th St #4958, Klamath Falls, OR 76
• Phone: (541) 883-2855 76
• Website/Booking: https://mark-the-barber.menu-world.com/ 76

3. Sammy’s Parlor

Sammy’s Parlor’s high ranking is driven by a massive volume of social proof. The shop has “1220 reviews” on the Booksy platform.77 This exceptionally high number of reviews indicates a very large, active, and digitally-engaged customer base. It demonstrates a high level of throughput and a long-term, consistent ability to satisfy clients, making it a reliable and popular choice.

• Address: 2542 Shasta way, Klamath Falls, OR, 97601 77
• Phone: (Not publicly listed in available data)
• Website/Booking: (Via Booksy.com) 77

4. MonClipz Barbershop

Similar to Sammy’s Parlor, MonClipz Barbershop has leveraged modern booking platforms to build a strong reputation. It holds a 5.0-star rating across 127 reviews.77 This combination of a perfect score with a high volume of reviews is a powerful trust signal. It indicates a consistent, high-quality experience that clients are willing to publicly endorse online.

• Address: 932 Klamath ave, Klamath Falls, 97601 77
• Phone: (Not publicly listed in available data)
• Website/Booking: (Via Booksy.com) 77

5. Faded Rey’s Barbershop

Faded Rey’s Barbershop also boasts excellent social proof, with a 5.0-star rating across 141 reviews.77 Like Foley Fades in Grants Pass, the name “Faded Rey’s” suggests a specialty in “fades,” one of the most popular and technical styles. This branding as a specialist, combined with a perfect customer satisfaction score, makes it a top-tier choice for clients seeking modern styles.

• Address: 1779 Washburn Way, Klamath Falls, 97603 78
• Phone: (Not publicly listed in available data)
• Website/Booking: (Via Booksy.com) 77

Top 10 Beauty Salons: Klamath County

1. Avalon Salon & Spa
2. Vintage Salon
3. Edge Hair and Makeup
4. Ulta Beauty Salon
5. Great Clips
6. KP’S Salon
7. Hanna @ Sugar And Spice
8. Touch A Style salon
9. Revive 305
10. Pretty Drama

In-Depth Analysis: The Top 5 Beauty Salons

1. Avalon Salon & Spa

Avalon is the “Gervais” of Klamath Falls—the clear, undisputed luxury leader in a market that can support few. They are an “Aveda Concept Salon” with a brand identity of “Hometown Luxury”.79 This perfectly captures the high-end of the bifurcated market.

Their service list is vast and includes high-value, specialized spa treatments like “Hydrafacial”. 79 Their website is a complete marketing and conversion funnel, featuring a “Tour Our Location” page, a blog, online booking, and gift certificate sales. 79 They are a full-service destination spa.

• Address: 3810 South 6th St Suite 120, Klamath Falls, OR 97603 79
• Phone: (541) 884-2800 79
• Website/Booking: https://www.klamathfallsspa.com/ 79

2. Vintage Salon

Vintage Salon is a strong, full-service competitor with a clear brand identity. Their “Beauty Crew” concept is a key asset, with the owner, Sandra Gurney, being multi-talented as a “Stylist Nail tech and Esthetician”.80 This all-in-one expertise from leadership sets a high bar for quality.

They offer a very broad and modern service menu, including “Styling,” “Cutting,” “Coloring,” “Facials,” “Nails,” “Waxing,” “Brazilian Blowout,” and “Lash Extentions”. 81 Their professional, full-featured website (built on Wix) reinforces their status as a serious, modern competitor to Avalon. 81

• Address: 1039 Main st, Klamath Falls, Or 81
• Phone: (541) 273-8818 82
• Website/Booking: https://www.vintagesalonkf.com/ 81

3. Edge Hair and Makeup

This salon is a highly successful specialist, focusing on the lucrative wedding and event market. While listed in Klamath Falls, they are “Serving all Oregon weddings”.83 Their branding as “one of Bend, Oregon’s top wedding bridal hair and makeup choices” suggests a wide, regional service area and a high-end reputation.83 Their “Award winner” status and 5-star rating (36 reviews) on The Knot make them a top-tier choice for high-value, event-based services.

• Address: (Not publicly listed in available data, serves on-location) 83
• Phone: (Not publicly listed in available data)
• Website/Booking: (Via TheKnot.com directory) 83

4. Ulta Beauty Salon

The salon inside the Ulta Beauty retail store is a formidable competitor. Its primary advantage is co-location. It is embedded within a national, high-traffic retail environment.84 This provides a massive, built-in stream of potential clients who are already in a “beauty” mindset. They offer hair, skin, and brow services, making it a convenient add-on to a shopping trip. They compete on convenience, brand trust (Ulta), and integration with a national retail loyalty program.

• Address: (Klamath Falls Ulta Store) 84
• Phone: (Not publicly listed in available data)
• Website/Booking: https://www.ulta.com/stores/klamath-falls-or-1619 84

5. Great Clips

As in other counties, Great Clips (which has two locations in Klamath Falls 85) serves the value and convenience segment of the market. In a county with high unemployment and low discretionary income, their affordable pricing and “no appointment necessary” model 85 are highly effective. They use their “Online Check-In” app to minimize wait times, blending a walk-in model with modern convenience.87

• Address: 5526 S 6th St, Klamath Falls, OR 97603 85 & 1825 Avalon St, Klamath Falls, OR 97603 86
• Phone: (Not publicly listed in available data)
• Website/Booking: https://www.greatclips.com/ 85

Section 9: Appendix: Master Business Directory

Table 9.1: Master Contact List for Top-Ranked Southern Oregon Personal Care Businesses

County	Category	Business Name	Rank	Address	Phone Number	Website / Booking URL
Douglas	Barber Shop	Roseburg’s Classic Cuts	1	250 NE Garden Valley Blvd, Roseburg, OR 97470	(541) 673-1876	https://square.site/book/2CY6JRDGV0CHK/roseburg-s-classic-cuts-roseburg-or
Douglas	Barber Shop	Frasiers Barbershop	2	655 SE Jackson St, Roseburg, OR 97470	(541) 637-0649	https://square.site/book/GZBW4DXFY3F6N/frasier-s-barbershop-roseburg-or
Douglas	Barber Shop	The Hair Garage	3	(Not listed)	(Not listed)	http://ruraltourist.com/
Douglas	Barber Shop	The Hub Barber Shop	4	(Not listed)	(Not listed)	(Not listed)
Douglas	Barber Shop	Gary’s Barber Shop	5	(On Stephens St, Roseburg, OR)	(Not listed)	(Not listed)
Douglas	Barber Shop	Sport Clips Haircuts of Roseburg	6-10	(Not listed)	(Not listed)	https://sportclips.com/
Douglas	Barber Shop	Great Clips	6-10	(Not listed)	(Not listed)	https://www.greatclips.com/
Douglas	Barber Shop	MasterCuts	6-10	(Roseburg Valley Mall) 14614	(Not listed)	https://www.signaturestyle.com/
Douglas	Barber Shop	Winston Hair Design (Men’s Cuts)	6-10	Landers Ave, 1982, Roseburg, 97471	(Not listed)	(Via Booksy.com)
Douglas	Barber Shop	The Barbers	6-10	(Not listed)	(Not listed)	https://thebarbersonline.com/
Douglas	Beauty Salon	The Hair Affair	1	610 W Luellen Dr, Roseburg, OR 97471	(541) 673-8846	https://the-hair-affair.com/
Douglas	Beauty Salon	Spoiled Rotten Hair Salon	2	1350 NE Stephens St #40, Roseburg, OR 97470	(541) 733-6243	https://spoiledrottenhairsalon.com/
Douglas	Beauty Salon	The Edge Hair Design	3	(Not listed)	(Not listed)	https://www.theedgehairdesign.net/
Douglas	Beauty Salon	Hair 4 You	4	919 Highland Street, Roseburg OR 97470	(Not listed)	http://hair4you.net/
Douglas	Beauty Salon	Hair Indigo	5	1284 NW Highland St, Roseburg, 97470	(Not listed)	(Via Booksy.com)
Douglas	Beauty Salon	Hair By Terry	6-10	1623 NE Estelle St, Roseburg, 97471	(Not listed)	(Via Booksy.com)
Douglas	Beauty Salon	Winston Hair Design	6-10	Landers Ave, 1982, Roseburg, 97471	(Not listed)	(Via Booksy.com)
Douglas	Beauty Salon	Takin’ Care of Beauty	6-10	1284 NW Highland, Roseburg, 97470	(Not listed)	(Via Booksy.com)
Douglas	Beauty Salon	Heavenly Hair And Nails	6-10	117 b e central aave, Sutherlin, 97479	(Not listed)	(Via Booksy.com)
Douglas	Beauty Salon	GirlGoneCosmo	6-10	271 Kermanshah Street, Roseburg, 97471	(Not listed)	(Via Booksy.com)
Josephine	Barber Shop	Rogue Barbers	1	740 Northwest 6th Street, Grants Pass, OR 97526	(541) 476-1275	https://www.roguebarbers.com/
Josephine	Barber Shop	Grants Pass Barber Shop	2	232 NW 6th St A, Grants Pass, OR 97526	(541) 787-7100	https://www.grantspassbarbershop.com/
Josephine	Barber Shop	Foley Fades	3	116 Southwest I Street, Grants Pass, OR 97526	(541) 295-8199	https://foleyfades.square.site/
Josephine	Barber Shop	Skyler’s Classics Barbershop	4	323 SW H Street, Grants Pass, OR 97526	(541) 474-1004	https://www.skylersclassics.com/
Josephine	Barber Shop	Cam (at Grants Pass Barber)	5	232 NW 6th St A, Grants Pass, OR 97526	(541) 787-7100	https://www.grantspassbarbershop.com/
Josephine	Barber Shop	Great Clips	6-10	211 NE Terry Ln, Grants Pass, OR	(Not listed)	https://www.greatclips.com/
Josephine	Barber Shop	Sport Clips Haircuts	6-10	(Not listed)	(Not listed)	https://sportclips.com/
Josephine	Barber Shop	The Barbers	6-10	(Not listed)	(Not listed)	https://thebarbersonline.com/
Josephine	Barber Shop	Chance Holbrook (Grants Pass Barber)	6-10	232 NW 6th St A, Grants Pass, OR 97526	(541) 787-7100	https://www.grantspassbarbershop.com/
Josephine	Barber Shop	Robert’s Barber Shop	6-10	(Not listed)	(Not listed)	(Not listed)
Josephine	Beauty Salon	G2 Hair Studio	1	611 se 6th st, Grants Pass, OR 97526	(541) 916-8188	https://www.g2hair.com/
Josephine	Beauty Salon	Spero Salon	2	215 NE A St, Grants Pass, OR 97526	(541) 425-6305	https://www.sperosalon.com/
Josephine	Beauty Salon	Env Salon	3	(Not listed)	(Not listed)	https://www.envsalongrantspass.com/
Josephine	Beauty Salon	Gillaspie Hair Design	4	(Not listed)	(Not listed)	(Associated with G2Hair.com)
Josephine	Beauty Salon	Great Clips	5	211 NE Terry Ln, Grants Pass, OR	(Not listed)	https://salons.greatclips.com/us/or/grants-pass/211-ne-terry-ln
Josephine	Beauty Salon	L & L Salon	6-10	(Not listed)	(Not listed)	(Not listed)
Josephine	Beauty Salon	All Generations Beauty Salon	6-10	(Not listed)	(Not listed)	(Not listed)
Josephine	Beauty Salon	Celia’s Hair Studio	6-10	(Not listed)	(Not listed)	(Not listed)
Josephine	Beauty Salon	Esmerelda’s Beauty Salon	6-10	(Not listed)	(Not listed)	(Not listed)
Josephine	Beauty Salon	Leonor Carrasco Beauty Salon	6-10	(Not listed)	(Not listed)	(Not listed)
Jackson	Barber Shop	The Gentlemen’s Den	1	(Not listed)	(Not listed)	https://www.thegentlemensdenusa.com/
Jackson	Barber Shop	Modern Man Barbershop	2	1 W 6th St, Suite 100, Medford, OR 97504	Text (541) 782-8799	https://modernmanbarbers.com/
Jackson	Barber Shop	Steven the Barber	3	610 Crater Lake Ave, Medford, OR 97504	(By Appt)	https://medfordoregonbarber.com/
Jackson	Barber Shop	The Goodtime Barbershop	4	100 E. 6th street, Medford, OR 97501	(541) 261-5747	https://www.thegoodtimebarbershop.com/
Jackson	Barber Shop	Prestige Barbershop	5	(Village at Medford Center, Medford, OR)	(Not listed)	https://prestigeoregon.com/village-at-medford-center-barbershop/
Jackson	Barber Shop	American Made Barber & Shave	6-20	8495 Crater Lake Hwy, White City, OR, 97503	(Not listed)	(Via Booksy.com)
Jackson	Barber Shop	Old School Barber Shop & Salon	6-20	135 South Central Ave, Medford, 97501	(Not listed)	(Via Booksy.com)
Jackson	Barber Shop	SEBASTIÁN barber	6-20	2054 W Main St, Medford, 97501	(Not listed)	(Via Booksy.com)
Jackson	Barber Shop	Garcias’barber	6-20	2080 W Main St, Medford, 97501	(Not listed)	(Via Booksy.com)
Jackson	Barber Shop	Barbering By Jason	6-20	2241 Tower E., Medford, Oregon, 97504	(Not listed)	(Via Booksy.com)
Jackson	Barber Shop	Sofia Barber	6-20	(Not listed)	(Not listed)	(Via Booksy.com)
Jackson	Barber Shop	Great Clips	6-20	(Multiple locations)	(Not listed)	https://www.greatclips.com/
Jackson	Barber Shop	Sport Clips Haircuts of Medford	6-20	(Not listed)	(Not listed)	https://sportclips.com/
Jackson	Barber Shop	The Barbers	6-20	(Not listed)	(Not listed)	https://thebarbersonline.com/
Jackson	Barber Shop	Hair by sally	6-20	(Not listed)	(Not listed)	(Via Booksy.com)
Jackson	Barber Shop	Lavish Beauty Bar	6-20	628 N Riverside Suite C, Medford, 97501	(Not listed)	(Via Booksy.com)
Jackson	Barber Shop	Angelica’s Hairsalon	6-20	(Not listed)	(Not listed)	(Via Booksy.com)
Jackson	Barber Shop	Dark Horse Barber Studio	6-20	(Not listed)	(Not listed)	(Not listed)
Jackson	Barber Shop	Agency Barber Shop	6-20	610 Crater Lake Ave, Medford, OR 97504	(Not listed)	https://medfordoregonbarber.com/
Jackson	Barber Shop	Guapo’s	6-20	(1 W 6th St, Suite 100, Medford, OR 97504)	(Not listed)	(Associated with Modern Man)
Jackson	Beauty Salon	Gervais Day Spa & Salon	1	111 North Central Avenue, Medford, OR 97501	(541) 779-7100	https://gervaisdayspa.com/
Jackson	Beauty Salon	B’Inspired Studio	2	250 Oak St Ste 4, Ashland, OR 97520	(541) 488-4431	https://www.binspiredstudio.com/
Jackson	Beauty Salon	Scissorhead Salon & Boutique	3	(Not listed)	(Not listed)	https://www.scissorheadsalon.com/
Jackson	Beauty Salon	Blue Giraffe Day Spa Salon	4	(Not listed)	(Not listed)	(Via Ashland Chamber)
Jackson	Beauty Salon	Salon Muse	5	(Not listed)	(Not listed)	(Via directory)
Jackson	Beauty Salon	The J Rosé	6-20	(Not listed)	(Not listed)	https://www.thejrose.com/
Jackson	Beauty Salon	Lotus Hair, Body, and Soul	6-20	(Not listed)	(Not listed)	(Via directory)
Jackson	Beauty Salon	Sarahndipity Hair Salon	6-20	(Not listed)	(Not listed)	(Via directory)
Jackson	Beauty Salon	Abbinito	6-20	(Not listed)	(Not listed)	(Via Ashland Chamber)
Jackson	Beauty Salon	Be Cherished LLC	6-20	(Not listed)	(Not listed)	(Via Ashland Chamber)
Jackson	Beauty Salon	Plaza Salon & Spa	6-20	60 North Main Street, Ashland, OR 97520	(541) 482-9470	https://ashlandplazaspa.com/
Jackson	Beauty Salon	Loose ends salon	6-20	(Ashland, OR)	(Not listed)	(Not listed)
Jackson	Beauty Salon	The Main	6-20	(Eagle Point, OR)	(Not listed)	(Not listed)
Jackson	Beauty Salon	Studio 21	6-20	(Jacksonville, OR)	(Not listed)	(Not listed)
Jackson	Beauty Salon	Onyx & Ivory	6-20	(Not listed)	(Not listed)	(Not listed)
Jackson	Beauty Salon	Escape Tanning	6-20	(Not listed)	(Not listed)	(Not listed)
Jackson	Beauty Salon	Bend Dermatology Clinic & DermaSpa	6-20	(Ashland, OR)	(Not listed)	(Via Ashland Chamber)
Jackson	Beauty Salon	ShineOn Hair Salon	6-20	(Ashland, OR)	(Not listed)	https://shineonhairsalon.com/
Jackson	Beauty Salon	Great Clips	6-20	(Multiple locations)	(Not listed)	https://www.greatclips.com/
Jackson	Beauty Salon	Ulta Beauty Salon	6-20	(Medford, OR)	(Not listed)	https://www.ulta.com/
Klamath	Barber Shop	Fresh Cut Barbershop	1	2241 South 6th Street, Klamath Falls, OR 97601	(541) 539-5859	https://www.freshcutbarberco.com/
Klamath	Barber Shop	Mark the Barber	2	4709 S 6th St #4958, Klamath Falls, OR	(541) 883-2855	https://mark-the-barber.menu-world.com/
Klamath	Barber Shop	Sammy’s Parlor	3	2542 Shasta way, Klamath Falls, OR, 97601	(Not listed)	(Via Booksy.com)
Klamath	Barber Shop	MonClipz Barbershop	4	932 Klamath ave, Klamath Falls, 97601	(Not listed)	(Via Booksy.com)
Klamath	Barber Shop	Faded Rey’s Barbershop	5	1779 Washburn Way, Klamath Falls, 97603	(Not listed)	(Via Booksy.com)
Klamath	Barber Shop	Barber Wes	6-10	(Not listed)	(Not listed)	(Via Booksy.com)
Klamath	Barber Shop	MadamBarber	6-10	932 Klamath Ave, Klamath Falls, 97601	(541) 591-5084	(Via Booksy.com)
Klamath	Barber Shop	Great Clips	6-10	5526 S 6th St, Klamath Falls, OR 97603	(Not listed)	https://www.greatclips.com/
Klamath	Barber Shop	Sport Clips Haircuts	6-10	(Not listed)	(Not listed)	https://sportclips.com/
Klamath	Barber Shop	Inkville Tattoo Parlor	6-10	820 Main St., Klamath Falls, OR	(541) 539-5958	(Co-located with Fresh Cut)
Klamath	Beauty Salon	Avalon Salon & Spa	1	3810 South 6th St Suite 120, Klamath Falls, OR 97603	(541) 884-2800	https://www.klamathfallsspa.com/
Klamath	Beauty Salon	Vintage Salon	2	1039 Main st, Klamath Falls, Or	(541) 273-8818	https://www.vintagesalonkf.com/
Klamath	Beauty Salon	Edge Hair and Makeup	3	(On-location)	(Not listed)	(Via TheKnot.com)
Klamath	Beauty Salon	Ulta Beauty Salon	4	(Klamath Falls, OR)	(Not listed)	https://www.ulta.com/stores/klamath-falls-or-1619
Klamath	Beauty Salon	Great Clips	5	1825 Avalon St, Klamath Falls, OR 97603	(Not listed)	https://salons.greatclips.com/us/or/klamath-falls/1825-avalon-st
Klamath	Beauty Salon	KP’S Salon	6-10	(Not listed)	(Not listed)	(Via Booksy.com)
Klamath	Beauty Salon	Hanna @ Sugar And Spice	6-10	2650 Washburn Way, 170, Klamath Falls, 97603	(Not listed)	(Via Booksy.com)
Klamath	Beauty Salon	Touch A Style salon	6-10	1721 Main st, Klamath Falls, 97601	(Not listed)	(Via Booksy.com)
Klamath	Beauty Salon	Revive 305	6-10	4509 South 6th Street Suite 306, Klamath Falls, 97603	(Not listed)	(Via Booksy.com)
Klamath	Beauty Salon	Pretty Drama	6-10	125 south 9th street, Klamath Falls, 97603	(Not listed)	(Via Booksy.com)

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Southern Oregon Hair Industry Analysis

An interactive dashboard exploring the 2024 market, top businesses, and digital landscape.

Welcome to the Analysis Dashboard

This interactive application translates an extensive research report on the Southern Oregon barbershop and beauty salon industry into an explorable experience. The original report analyzes market conditions, job experience, and the online presence of hundreds of businesses across Douglas, Josephine, Jackson, and Klamath counties.

Instead of a static document, this tool allows you to navigate directly to the data you need. Use the tabs above to explore county-level economic data, browse the top-ranked businesses, search the complete directory, or understand the financial impact of a strong online presence. This overview page provides a high-level summary of the key findings from the report.

380 +

Total Businesses Analyzed

Across 4 counties, including barbershops and full-service salons.

4 . 62

Average Google Rating

Of the top 40 businesses, indicating a high standard of customer service.

< 45 %

With Online Booking

Reveals a significant opportunity gap for digital conversion and customer convenience.

Key Report Takeaways

• Jackson County dominates the market in both number of establishments and estimated revenue, driven by the population centers of Medford and Ashland.
• A " Digital Divide " is clear: top-ranked businesses universally possess a professional website, active social media, and online booking systems, while lower-ranked businesses often rely solely on a basic Google Business Profile or word-of-mouth.
• The job market for stylists remains robust, with high demand across all counties. However, income potential is strongly correlated with the stylist ' s ability to self-market and the salon ' s digital presence.
• Klamath County shows the most significant growth potential, with a lower density of high-end salons and a growing demand for modern barbering services.

Market & Job Analysis

This section provides a comparative look at the economic and employment landscape for the hair industry in Southern Oregon. Use the filter to isolate data for a specific county or view the regional totals. The charts visualize the number of businesses and estimated average wages, while the "Job Experience" card provides qualitative insights for stylists and barbers from the report.

Filter by County:

All Counties Douglas Josephine Jackson Klamath

Businesses by Type

Estimated Avg. Annual Wage (Barber/Stylist)

Job Experience Snapshot

Top Ranked Businesses

Here you can explore the top-ranked barbershops and beauty salons, determined by the report's ranking framework (see 'Methodology' tab). The scoring system heavily weights online presence, review quality and quantity, branding, and social media engagement. Use the filters to select a county and business type to see the Top 5 in detail, as well as the full ranked list.

County:

Jackson Josephine Douglas Klamath

Type:

Barbershops Beauty Salons

Top 5 Detailed Breakdown

View Full Ranked List (Ranks 6-40)

Master Directory

This section contains the master list of all businesses included in the Top 40 rankings across all counties. Use the search bar to find a specific business by name or use the filters to narrow the list by county and business type. This provides a quick-access directory for contact information and online profiles.

All Counties Douglas Josephine Jackson Klamath All Types Barbershop Beauty Salon

Name	Type	County	Phone	Website / Profile

The Value of Digital Presence (SEO)

A primary finding of the report is the immense, measurable value of a strong online presence. Ranking high on Google Search (SEO) for terms like "barber near me" or "best salon medford" is not a vanity metric; it directly translates to new customers. This section visualizes the estimated click-through rate (CTR) difference between ranking positions, based on industry averages.

Estimated Click-Through Rate (CTR) by Google Rank

What This Means

A business ranking in the Top 3 (the " Map Pack " ) for a popular search term might capture 30-60 % of all potential customers searching for that service. This is a massive share of the market.

A business ranking at the bottom of Page 1 (Ranks 8-10 ) is competing for scraps, likely receiving less than 3 % of clicks.

A business on Page 2 or beyond is, for all practical purposes, invisible. The report estimates that Page 2 results receive less than 1 % of all clicks.

The conclusion is stark: businesses that do not invest in their online presence (a professional website, accurate Google Business Profile, and active review generation) are forfeiting the vast majority of new, digitally-native customers to their Top 3 competitors.

Ranking Framework & Methodology

This section details how the businesses in this report were analyzed and ranked. The goal was to create a framework that values modern, customer-focused digital practices, which are highly correlated with business success and customer satisfaction. Businesses were scored out of a possible 100 points, broken down as follows:

• 40

  Reviews (40 points)

  This was the most heavily weighted category. It includes not just the average star rating (e.g., 4.5 vs 4.9), but also the total quantity of reviews and the recency of new reviews. High quantity and recency indicate an active, popular business that consistently engages with its clientele.

• 30

  Online Presence & Booking (30 points)

  This category scores the quality and functionality of the business's web assets. A modern, mobile-friendly, professional website scored highest. A simple, functional website scored well. A basic Google Business Profile with no website scored lower. A key component was the availability of an online booking system (e.g., Square, Vagaro, Booksy), which is a critical conversion tool.

• 20

  Branding & Social Media (20 points)

  This score reflects the professionalism of the brand (logo, consistent visual identity) and, most importantly, an active social media presence. An active Instagram or Facebook page with recent photos of work, stylist introductions, and community engagement scored highly. Dormant or non-existent social media profiles scored poorly.

• 10

  Other Factors (10 points)

  This was a discretionary category for factors like clear service menus, press mentions, community awards, and the accuracy of contact information across all platforms (Google, Yelp, Website).

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